What’s in a PRICE?
Turns out — results!

The secret sauce of luxury real estate success has 3 ingredients: Property, Presentation and PRICE!

Start with the property. Elevate it through thoughtful preparation, clean-up, staging, photography, video, and storytelling — then anchor it all with a compelling price. The strongest outcomes aren’t accidental. They’re strategic.

In Santa Barbara’s unique landscape of luxury real estate, pricing creates momentum — with a well-positioned price, attention builds, conversations start, and the listing has leverage.

Informed buyers are tracking the market in real time, comparing options, locations and markets, waiting for homes where price and lifestyle are aligned.

Adapting and adjusting to the current market with a pricing strategy that reflects reality and feedback, consistently brings strong results.

Pricing should never be static, it’s a core marketing tool and used strategically, it’s the key to achieving the highest price in any market.

What Happened in Montecito Last Week?

December 28th – January 3rd

weekly spotlight

Kogevinas 2025 Sales Recap

It’s always about who you share it with ✨ Grateful for an incredible 2025 and the people who made it meaningful. Hello, 2026!

That sums it up for last week!

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