
When Less Is More
Imagine this.
Two new listings come on the market in the same neighborhood and price range:

9,000 sq ft — dozens of photos showing all the bells and whistles, a glamorous kitchen, primary suite, pool, sauna, gym, wine room, theater and more.

3,000 sq ft. — limited photos but every detail is meticulous and the listing reads: “Prime location. Renovated. Private.”
Which one gets the clicks, the showings, the offer?
Not the bigger one, even though it offers more of everything.
Why Less is More

Luxury is about quality, design, scarcity, and that unmistakable “it” factor.
A smaller, beautifully done home in the right spot can command a higher price per square foot than one twice its size next door.
Luxury buyers aren’t measuring rooms. They’re responding to design, flow, and emotion.

Quality over quantity
This isn’t an argument for small over large. It’s about special and hard to find — qualities that command a premium.

What Happened in Montecito Last Week?
November 9th – November 15th
weekly spotlight
Veronica Beard
A stylish new neighbor has arrived on Coast Village Road. The luxury women’s fashion brand Veronica Beard has officially opened its doors this week at 1269 Coast Village Road, taking over the former Allora by Laura space right down the way from us. The boutique brings its signature blend of modern tailoring and effortless style to Montecito, and we’re excited to welcome them to the neighborhood.





