“Buy land, they’re not making it anymore.” – Mark Twain
In July 2025, Montecito saw 15 sales with an average price of $6.7M and a median price of $5.3M. Homes averaged 89 days on market, with two closing off-market. Compare that to July 2024, just 9 sales, an average of $5.29M, a median of $4.3M, and 63 days on market. The picture is clear: more sales, higher prices, and continued strong demand in Montecito.
July’s highest and lowest sales capture the full spectrum of our market, from an entry-level property with untapped potential to a premier Mediterranean estate, and where I have been seeing opportunity align with value.
HIGH SALE - 799 Lilac Drive
Brought to market in April 2025 at $14.5M, this Mediterranean estate on manicured grounds offers sweeping mountain and ocean views and pool cabana. Adjusted to $13.5M in May, it closed in July for $13M, just 10.3% below its original asking price.
LOW SALE - 770 Coyote Road
Previously closing for $4.2M in August 2021 during the height of the Covid real estate surge, this 4.73-acre Montecito hills fixer returned to the market in January 2025 at $4M. Reduced to $3.5M in April, it ultimately sold in July for $3.4M, 15% below its original asking price, offering a rare entry point in Montecito under $5M.
OPPORTUNITY KNOCKS
From raw land ready for a personal vision to estates already delivering the full Montecito lifestyle, July’s sales show the full range of what’s possible here. With more transactions and higher prices than this time last year, the takeaway is clear: now is the moment to secure your place in Montecito and create the home you’ve imagined. Here are a few lots we’re watching: LINK HERE
What Happened in Montecito Last Week?
July 20th – July 26th
weekly spotlight
Butterflies Alive!
A vibrant evening in support of the Santa Barbara Natural History Museum, filled with good company, great food, and a deeper appreciation for butterflies, insects, and the natural world. This incredible institution is a cornerstone of our community, championing conservation, childhood education, and the unique beauty of Santa Barbara.
