“Attention is good. Connection is better.”
— Bernadette Jiwa
Another day, Another AI Headline
Home buying, like pretty much everything today, starts online. AI tools can instantly pull listings, prices, and neighborhood details. Type in an “ocean-view estate in Montecito with privacy and modern farmhouse style,” and a summary appears in seconds. Impressive, right?
But here’s the catch: while AI can gather and organize information, it won't interpret it like a human will. Understanding what the data actually means is where the lightening strikes. Patterns, trends, and numbers are just the beginning, true insight comes from context, experience, and perspective.
The process of turning information into real understanding:
• Defining possibilities: Not every listing that checks the boxes captures the lifestyle or vision behind the search.
• Interpreting trends: Data shows movement, but only expert analysis reveals opportunity.
• Highlighting what matters: Every home has qualities that define its true value and appeal.
• Understanding context: Neighborhoods, schools, and communities each carry their own rhythm and story.
• Adding perspective: Experience and intuition turn raw information into confident, actionable decisions.
Artificial Intelligence and ChatGPT can provide speed and scale, but clarity comes from connection, insight and understanding.
What Happened in Montecito Last Week?
October 13th – October 25th
weekly spotlight
Ghost Village Road
