Q4 2025 Market Newsletter

a note from nancy

Your Insider's Guide to the Montecito Market

Statistics from October 1 - December 31, 2025

 “The best time to plant a tree was twenty years ago. The second best time is now.”
                                   ~ Chinese Proverb

The luxury market in Montecito was red hot in the fourth quarter. And many of those sales happened quietly.

About 20% of Montecito sales closed off market — discretion, timing, and private networks are driving momentum across the board. The ultra-luxury tier continues to impress. Sales over $10M have tripled compared to Q4 2024. Luxury buyers are focusing on location, lifestyle and long-term value. Behind the scenes, several sales were connected to repeat local buyers and a growing influx of well-heeled, discreet buyers craving the quiet luxury of life in Montecito.

Q4 2025 Snapshot

• 49 total sales
• 32% increase compared to Q4 2024
• $10,101,690 average sales price
• 68% increase compared to Q4 2024
• $6,060,000 median sales price
• 10 off market sales

LUXURY MARKET Snapshot ($10M+)

13 sales exceeded $10M
Compared to 4 sales in Q4 2024
6 sales exceeded $20M
• Highest sale: 700 Picacho Lane | $60,000,000

Looking into 2026, active listings are up roughly 15–20% year over year and properties in escrow are up about 19%. Buyers are getting in position to make their move in the new year and with several exciting properties preparing to launch this month, 2026 is starting with real momentum.


The Kogevinas Group
Year to Date Sales Recap

Screenshot 2026-01-09 at 5.41.59 AM


Montecito Sales Snapshot
Q4 2025

Screenshot 2026-01-09 at 5.43.46 AM

 

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