“Change is the law of life. And those who look only to the past or present are certain to miss the future.”
- John F. Kennedy
It’s been a bumpy first quarter (not just in real estate) and it looks like more of the same heading into Q2.
The Montecito market showed mixed signals in Q1, with buyer activity and standout sales tempered by overall inconsistency. Success this quarter came down to two key factors: strategic pricing and impactful presentation. Well-positioned properties attracted immediate attention, reinforcing that buyers are ready to act when quality and value align.
The market has shifted back to a more traditional Montecito market of desire over demand and sellers who are adapting to the current market dynamics are seeing the strongest results.
Q1 2025 Overview
- Q1 2025: 68 Sales and an Average Sales Price of $6,278,507
- Q1 2024: 41 Sales and an Average Sales Price of $7,600,963
- Q1 2025 Average Sales Price decreased 17.4% compared to Q1 2024
- Q1 2025 Total Sales increased 65.8% compared to Q1 2024
- 17 Off market sales
- 31 Sales below $5M
LUXURY MARKET ($10M+)
- 11 Sales exceeded $10M
- 8 Luxury sales were off market
- 7 Sales surpassed $15M
- 956 Mariposa Lane was the highest sale, closing for $30,000,000
LOOKING INTO Q2:
Momentum is quietly building, and urgency is expected to return swiftly when standout homes surface. In a market where buyers are increasingly value-driven, differentiation, not just availability, will define success for sellers.
Q1 2025 Montecito Sales
Q1 Year-Over-Year Sales Comparison
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A Place Where the Past and Future Meet
One Beach Road | Rancho Dos Pueblos $65,000,000
A private access beach at the heart of an ever-evolving landscape, Rancho Dos Pueblos is 219 acres shaped by history, vision, and the rhythm of the Pacific. Once home to Chumash villages, later a storied cattle ranch, a haven for champion racehorses, a thriving agricultural gem, and an institute of cultural enrichment, this land has long been a place of possibility.
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